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MARLBOROUGH, 11/25/2009 – People who search by clicking the button on Google’s homepage are fifty percent more likely to go on to click an ad than people who search by any other Google means, according to online ad network Chitika. The study, which looked at just over 11 million impressions, shines a light on the possibility and importance of being able to predict web users’ activity.
When comparing the different types of traffic that come through their advertising network, the researchers at Chitika compared the different types of Google traffic – people who click on the “Google Search” button, people who search by hitting the enter key, people who search from browser toolbars, etc. While the overall clickthrough rate for the entire Google-searching sample was 0.95%, the people who searched by clicking on the search button at Google.com clicked ads at a 1.56% rate, over half again higher.
Type
Impressions
Clicks
CTR
All Google Searches
10,307,849
97,440
0.95%
Google Button Clicks
767,209
11,934
1.56%
But the question becomes, why such a high disparity? Why are people who type in their query and hit enter so much less likely to click on an ad than someone who performs a search differently through the same website?
“Sophistication is my guess,” says Rand Fishkin, SEO guru and CEO of SEOMoz.org. ”Hitting enter means you’re not moving your hands away from the keyboard and likely indicates a more tech-savvy (and hence, click-sensitive) individual.”
So it appears that advertising click rates are inversely proportional to the “tech-savviness” of the people receiving the ads. By defining a user’s tech-savviness, it’s possible that ad networks going forward will be able to target better and better, driving revenue for websites while showing less ads. About Chitika
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. Wint over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit http://chitika.com Contact:
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966 press@chitika.com
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SUSAH DAPAT PENGHASILAN DARI AFFILIATE PPC/PPS/PPL/PTC ...?
" IKUTI CARA MUDAH DAPAT PENGHASILAN $$$ DARI INTERNET " - Tidak usah memiliki website / Blog,
- Tidak usah repot mencari iklan dan promosi,
- Tidak usah bayar... 100% GRATIS !
Cukup sediakan tempat di layar komputer anda (1/8 bagian) untuk iklan yang akan tampil.
Tidak akan mengganggu aktivitas rutin anda...
Setiap pemunculan iklan akan mendapat point... 1000 points = $1
Langsung saja… Saya akan menjelaskan bagaimana caranya agar anda dapat memverifikasi account PAYPAL Anda GRATIS dengan Kartu Debit MasterCard GRATIS dari Amerika !!
Simak dan ikuti langkah-langkahnya pada halaman berikut ini!
Chitika Earning Summary January 2010
(Jumlah Penghasilan dari Chitika untuk bulan Januari 2010)
$ 605.28
Payment History: Pengiriman Check untuk Penghasilan November dan desember 2009 sebesar $444.07
Belajar bikin blog sejak tahun 2007, saat ini sudah ada sekitar 300 buah web/blog yang sudah saya buat,
baik itu di blogger, 50webs, 110mb, freetzi, 00webhost, blogoshop, domain dan hosting berbayar.
Berikut adalah daftar lengkap situs (web/blog) yang saya buat dan saya kelola sejak tahun 2007 tersebut.
Bebarapa diantaranya sudah memiliki PageRank dari Google.
- Tidak perlu buat web/blog !
- Tidak perlu cari iklan/jualan produk !
- Tidak perlu klik iklan / nunggu iklan di klik !
- Tidak menggangu aktivitas Internetan Anda...
...Malah dapat $$$ !
- Tidak perlu buat web/blog !
- Tidak perlu cari iklan/jualan produk !
- Tidak perlu klik iklan / nunggu iklan di klik !
- Tidak menggangu aktivitas Internetan Anda...
...Malah dapat $$$ !